Behind a pretty face, an entrepreneurial mind

Who said pretty girls can’t become entrepreneurs? Here she comes to prove it wrong. The beauty tutorial maven Michelle Phan has become an international businesswoman and has been working with brands like Dr Peper and L’Oreal. Now, Michelle features numerous websites to talk about not only make up but content creation. Here are some tips I found interesting to share with you. According to Michelle Phan, people should use the social media platforms that you are already use on a personal level to market your professional brand. Once you have placed a stake in those particular platforms, you can then shift your focus to the social media platforms used most by your target market.

As it seems, Michelle has become a brand expert as well as make up artist for been able to create interesting content that entertains, informs, and engages her audience. Nonetheless, Michelle Phan has been inspiring many young adults to transform their passion into business… Who is going to be the next Phan, you? Michelle Phan’s youtube channel has over 1 billion views, Facebook page over 2 million followers, Twitter has over 600K followers, and Instagram has over 1,7K followers.

#MichellePhan#MakeupArtist #MakeupAndEntrepreneurship

I don't like Cheetos, but I like futbol. Therefore, I like the brand

It is not news that many brands invest in all kinds of sports sponsorships, but Cheetos has been done something unique by launching its own branded exhibition soccer team as a plataform to expand its already large Hispanic audience. I just loved the initiative because it really shows that Cheetos wants to get closer to its consumer by being relevant to their daily lives.

The brand has created both an exhibition team called Los Cheetahs, which it describes as "The Harlem Globetrotters of soccer," and an opposing team that plays their no-nonsense foil, dubbed Los Jefes.

Cheetos' marketing, featuring the mischievous adventures of its mascot Chester Cheetah — positions the snack as adding an additional, fun twist to families' playtime together.

Exhibition soccer is a twist on the sport and, surprisingly, no one else was yet hosting such events in the U.S., Jeannie Cho, senior director of marketing for PepsiCo's Frito-Lay.

Hispanic households buy 50% more Cheetos than general-market households, and drive 16% of the brand's total volume, according to IRI data cited by Frito-Lay.

 

Cheetos held an open audition to find players skilled at amazing soccer moves and tricks, who also demonstrated the ability to work with team members and some comic flair, says Cho. Some of those chosen have other careers, like acting or accounting, or have played in international soccer circuits. 

 

A bonus draw, at least for this debut game, was retired Mexican soccer player Jorge “El Chapulin” Campos, one of Mexico's top players in the '90s, who played goalie for Las Cheetahs and signed autographs for fans. 

 

After the event, Cheetos’ FB gained 70K more followers.  

 

Da-le Cheetos!!!

 

 

#Cheetos #ElChapulin #SoccerWithCheetos #ChesterCheetah 

My 30-year-old fav mascot breaks into digital age

My favorite long-time Snuggle Bear mascot that is 2 years older than I am has come back to life with the help of social media. I still remember its first commercial as it was yesterday.

The brand has launched a campaign on Facebook, Twitter, YouTube and Instagram that celebrates the bear’s 30th birthday. I can’t believe that we are 2 year old apart! I really belong to this celebration. My mom still uses Snuggle and so do I!

To help orchestrate these social efforts, Snuggle has created an editorial calendar that maps out themed social content across all platforms for September.

"We generally post across our social media platforms two to three times a week," said Kristine Campbell, Snuggle’s senior brand manager. "When you add up all the posts that we’re doing across all of the social and digital channels user-generated content asking users to submit photos will be turned into social posts and e-cards. 

 #SnuggleBear #FabricSoftner #Tradition