My 30-year-old fav mascot breaks into digital age

My favorite long-time Snuggle Bear mascot that is 2 years older than I am has come back to life with the help of social media. I still remember its first commercial as it was yesterday.

The brand has launched a campaign on Facebook, Twitter, YouTube and Instagram that celebrates the bear’s 30th birthday. I can’t believe that we are 2 year old apart! I really belong to this celebration. My mom still uses Snuggle and so do I!

To help orchestrate these social efforts, Snuggle has created an editorial calendar that maps out themed social content across all platforms for September.

"We generally post across our social media platforms two to three times a week," said Kristine Campbell, Snuggle’s senior brand manager. "When you add up all the posts that we’re doing across all of the social and digital channels user-generated content asking users to submit photos will be turned into social posts and e-cards. 

 #SnuggleBear #FabricSoftner #Tradition