An amazing global campaign is
encouraging people to save energy and water. Guess what’s the touch point? Yes,
it's on social media!
The awareness drive, #YTurnItOff, is
organised by the Zayed Future Energy Prize.
Each year it is held in Abu Dhabi,
bringing together pioneering researchers, advocates, and entrepreneurs into the
field of clean energy.
The latest initiative aims to generate
popular appeal for energy efficiency and water conservation. The campaign organizers
are inviting young people to post 15-second videos on Instagram, featuring
inspirational messages on how they use fewer resources.
“Water and energy are vital resources
to our economy,” said Dr Sultan Al Jaber, Minister of State and director general
of the Zayed Future Energy Prize. “To preserve them for the future we must
cultivate an ethos of sustainability in the next generation, alerting them to
their responsibility to care for the environment by taking simple, individual
actions.”
The campaign started with participants
from ages 11 to 17 being invited to post their videos on the Zayed FutureEnergy Prize Instagram page.
The deadline for submissions is December 20. A jury will select the best 20 videos with finalists shortlisted based on their creativity, innovation, and practicality of their proposed idea to save water and/or energy.
The deadline for submissions is December 20. A jury will select the best 20 videos with finalists shortlisted based on their creativity, innovation, and practicality of their proposed idea to save water and/or energy.
The winner will be decided through a
public vote on Instagram from January 4th - 10th.
The 10 videos that generate the most
“likes” will win special prizes, including a chance to attend next month's
Zayed Future Energy Prize awards ceremony at Abu Dhabi Sustainability Week.
Competition winners will join the 2015 Global High Schools winners and
finalists as young ambassadors of the UAE.
I wish I were 15 to sign up for this
contest:-(
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