When Ads Aren’t Ads At All

How many times have we hesitated to fast forward or skip YouTube’s advertisements? To be quite frank, I've always chosen to watch  those ads. Even though I’ve been majoring in advertising, I’m also a consumer. And if an ad isn’t relevant to us, we’ll skip or forward, indeed! 

So many brands out there are making ads sooooo good that people are choosing to watch and share them, and the best ads out there today are also some of the best content.

According to a case study by VP of ads at Google, Lisa Gevelber, consumers are choosing to watch more, every year. “People watched more than 1 billion minutes of the top 10 videos on the YouTube Ads Leaderboard this year, and the views for those ads are more than double what we saw two years ago when we launched the Ads Leaderboard, says Gevelber”.

 It seems that many brands are putting additional emphasis on creating entertaining content specifically for the medium, because viewers are demonstrating that they will watch branded content as long as it’s entertaining. Yes, we do love to be entertained.  

This is the tipping point of advertising, which is unfolding on YouTube.

Do you watch it or skip it?  

#MostWatchedAdsOn2014