Thursday, November 13, 2014

Plus some reality in the fashion industry

   Plus size fashion has been in the news quite consistently for a few years now, whether discussing the need for more plus size retailers or cheering the success of models that burst the super skinny fashion industry bubble. There is a whole lot of fuss in the social media and fashion realm because of this authentically beautiful lady, Myla Dalbesion. She is Calvin Klein’s new lingerie model. As you might think, she is NOT on Calvin’s plus sized campaigns but in the regular sized marketing. Finally, some retailers are awaking up from the “skinny nightmare” to live up the reality of women beauty. “I am not skinny enough to be straight size, like these size zero and size two girls, and I am not big enough to be plus-size”, says Myla.

Calvin Klein ad featuring Myla Dalbesio. (Photo: Calvin Klein/ Elle.com)    


 I am thrilled to know that Calvin has embraced the “#inbetweenie” type of model, because I am one of its kind. In this new categorization, the “inbetweenie”, recognizes the reality that real woman, of all sizes, will wear the brand’s underwear and instagramers have adhered the hashtag to celebrate their beauty uniqueness.

Wednesday, November 12, 2014

Is Target putting Alex in an ad campaign? Why not?

Alex from Texas, I mean, Alex from Target got a lot of twitter buzz because of his Bieberish style and the pure randomness of the Internet—in an actual ad campaign? Why not? 


According to Will McInnes, CMO of Brandwatch. "Social media is a powerful and direct avenue to consumers". After the reach of #AlexFromTarget, there are a number of ad and marketing campaigns that Target could implement. Maybe store appearances by Alex or Alex's Black Friday tips of picks for clothing and seasonal items? Yes!!

Target could "hire" Alex to promote its brand value by going beyond the Bieberish look. Alex can certainly help Target humanize its brand identity and generate more authentic engagement with customer, since Alex is a down to earth and full of identity high scholar. 
#AlexFromTarget #Target #RedEyes